King Henry II and Eleanor of Aquitaine

Henry II of England (1133-1189) was the great-grandson of William the Conqueror. Ruling King of England (1154-1189) was Lord of Ireland, Count of Anjou, Count of Nantes, Count of Maine, Duke of Aquitaine and Duke of Gascony. Various times as King he controlled parts of Western France, Wales and Scotland. At the age of 19 Henry II married Eleanor of Aquitaine age 28 years. During the High Middle Ages in Western Europe Eleanor was a women power and prestige. She is the only women to be both queen in France and England. Eleanor of Aquitaine was previously married to King Louis VII of France. Two months after Eleanor’s annulment from King Louis VII she married Henry II of England. Henry and Eleanor had eight children five sons and three daughters. The most famous of their children was Richard the Loinheart. A queen’s duty was to bore sons. Eleanor and King Louis VII had two daughters.

Henry VIII of England

Henry VIII of England 1491 – 1547) Ruled England from 1509 until his death. Henry VIII England’s for his many marriages. Henry VIII was married six times.

Henry was an accomplished author, poet and musician. He was considered a Renaissance Man. Henry’s first wife was Catherine of Aragon they married in 1501. Catherine of Aragon had previously been married to Henry’s brother Prince Arthur. Arthur died five months after their marriage. Subsequently, her married Henry his first marriage and her second marriage. Mary was not able to produce a male heir. Henry annulled his first marriage and marriage Anne Boleyn in 1532. Their first and only child was Elizabeth I (The Virgin Queen). Anne’s marriage to Henry was in jeopardy because she had not given birth to a legitimate male heir. Anne miscarried during her second pregnancy. On May 1536 Anne Boleyn was taken to the Tower of London. She was accused of adultery, high treason and incest. Anne Boleyn was beheaded that same month and year. Anne Boleyn sister, Mary Boleyn had previously been King Henry’s mistress and it is believed she bore him a son and daughter.

His third wife was his former mistress Jane Seymour (1508 – 1537) Jane Seymour died from postnatal complications. She gave birth to a son, Edward VI.

Henry’s fourth wife was Anne of Cleves. Henry found Anne of Cleves unattractive and called her “Flander Mare”. This marriage was annulled.

King Henry’s fifth wife was Catherine Howard (1521-1525 birth date unknown 1542 death). Catherine Howard was much younger than Henry. Catherine was Anne Boleyn’s first cousin and lady-in-waiting. Having an affair with a young courtier, Thomas Culpeper she was sentenced to death by the King.

Henry’s sixth wife wealth widow Catherine Parr ei transformers in 1543. Henry died 1547 and Catherine Parr became a widow with her head in tact.

Queen Victoria and Prince Albert

Queen Victoria (1819 – 1901) was queen of United Kingdom and Ireland from 1837 until her death. In 1840 she married Prince Albert of Saxe-Coburg and Gotha (1819 – 1861). Prince Albert was Queen Victoria’s first cousin. They had 9 children and 42 grandchildren. Prince Albert advocated education reform the abolition of slavery. Prince Albert died at age 42. Queen Victoria and Prince Albert had a beautiful relationship and long term love affair. Queen Victoria mourned the death of her dear Prince Albert for the rest of her life.

Matchmaking has changed for the not only for Royals but people in general. 1 in 5 people met and wed from online dating. has the largest online dating services in the world. In 2009 USA online dating traffic increased 13%. Australia saw a 10% increase in online dating in 2010. Baby Boomer or Senior Online dating has an increase of 140% in 2007. New York and New Jersey have passed similar laws requiring Online Dating Services to provide dating safety tips and stating if criminal background checks are required. Professional dating services have categories: single date, single parent dating, senior dating, Christian dating, Jewish dating, Interracial dating, Black dating, Asian dating, Latin dating and etc. There is a GOOD 20% chance you will find that special someone online.
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Having a job since I was 13 years old has entitled me to make a few specific observations about women in the workforce. The first is we’ve denied the feminine side of ourselves for too long, in that we do not realize the qualities we inherit as women are equally as sacred and important as the men in our lives. We can conceptualize ourselves as both male and female spirit, both God and Goddess, equally divine and beloved. The feminine side of God has been diminished for so long we’ve come to believe that we are something less important because we can’t see ourselves in images of God. And when we don’t acknowledge ourselves as a spark of that collective essence, both Mother and Father God, it can make us feel unworthy and flawed. It translates into low self-esteem, because we believe our true self is somewhat less important. It permeates into relationships and before we know it, we have claimed an unworthy state of mind, and then begin to create that in our immediate experience. In the workplace, it has affected our overall confidence level when we compare ourselves to men doing the same type of jobs.

Since Henry Mintzberg’s observations in his 1973 diary studies of executives, management styles have drastically changed. Old ways, as well as the old boy’s network, has steadily been toroidal transformers dismantled in favor of organizational structures that encompass more female friendly policies and ideas, with the idea of empowering the female through equal opportunity and culture change. Throughout this process, women stumbled on the rocky road to empowerment, adapting in public and private realms encumbered by unspoken, old fashioned and traditionally bureaucratic parameters. Women thought power would arrive by managing exactly like men because they slid into the workforce in a fairly dominated male environment and needed to adapt.

But now, as a body of research is beginning to develop on this demographic, we’re learning that we were barking up the wrong tree. Our own woman-culture, or our entire system of shared meaning and knowledge, is uniquely intact. Our 20-year take-away value: self-power or empowerment does not happen by riding on the top of the hierarchical heap as a pseudo-man. It doesn’t even come from manpower disguised as womanpower. It comes from a sense of appreciating, and knowing at the deepest level possible that we are truly worthy because we are an image of the highest power that exists. We are beginning to realize what constitutes our beingness is as equally divine as a man, because we are the same soul substance. Although we love God, and we are God, we are also the Goddess. And we’re beginning to love ourselves for who we are, which includes both aspects of a divine equation, because self-love is about demonstrating that which is within, our spiritual power. Female qualities and values that are precipitated from this spiritual composite will someday be demonstrated at the highest levels of organizations with great success. However, for now it seems we first must be more comfortable in our own skin and finally acknowledge that what we contribute has tremendous significance, both to society as well as the bottom line.

My second observation about women in the workforce is that once we define, and embrace the feminine side of our spiritual composite, we will re-embrace the masculine principle in a more balanced fashion. The result will be the institution of a set of values that correspond to who we are and what we do well. If we allow it, our feminine side will begin to reconceptualize leadership roles that include affirming, dynamic views of our self-development process. Work will be viewed as a unique service to the larger community. This will be done through new policies we set, reflected in our decision styles, and by outlining the long-term objectives of what our organizations need to accomplish in order to make sense from the act of working.

At a very deep level, the glorious aspects that make up the Yin side of us is our core competency – and we’re seeing evidence that harnessing those energies in ways that assist one another in our spiritual evolvement can make us better in our work. In the future, knowing how we co-create with spirit will become the mission and vision for organizations that will finally permit everyone, not just women, to fabricate meaning from doing.

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Remember learning to ride a bike, and how nerve-wracking it was to see a big pothole in the street? You’d concentrate so hard on that pothole, and keep telling yourself "Don’t run into the pothole. Don’t run into the pothole." And lo and behold, you’d run right into the pothole! Energy flows where attention goes.

Quantum physics is now offering the idea that thoughts are things. When you think a thought, you are creating something that moves into the field of dynamic energy that is our universe. And that energy field works to send the same thing back to you.

Our brains move us toward whatever we are thinking about. Brain neurology is such that we have to process out an idea in order to negate it. In other words, your brain first has to picture running into the pothole before it can think about avoiding it. So, by focusing on what you don’t want, you’re "training your brain" to move toward that very thing.

A fascinating study done in Washington, DC in 1993 found that there was a substantial decrease in HRA (homicide, rape and assault) crimes when a large group of TM participants focused their attention on increased harmony and reduced stress in the District. The statistical probability that this result could reflect chance variation in crime levels was less than 2 in 1 billion. Now, you’re probably thinking, "That’s all very interesting, Helen. But what does this have to do with me and my business?" I’ll tell you. Energy flows where attention goes.

What are you paying attention to in your business? Lack of money? Your fear of approaching a prospective client? The size of your To ac to dc adapter Do list? It can feel counter-intuitive to "ignore" these things. However, when you focus on the lack, the fear or the overwhelm, you are putting your attention squarely on the thing you don’t want.

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Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling.

We all love a compelling story. Whether it’s an adventure, comedy or fairy tale. Stories influence people’s emotions, which we as marketers know can then influence buying decisions and brand loyalty.

According to Jennifer Aaker, a psychologist and professor at Stanford University, stories are up to 22 times more memorable than facts.

Here’s a great example of how a passionate story inspires, promotes and increases loyalty and social media engagement. SoulCycle is a trendy spinning studio that entices people to try out a fairly pricey class by using an emotional narrative.

This is also an example of brand positioning, but SoulCycle used it as a content piece across online platforms and on studio walls:

So how can you incorporate story telling into your business marketing efforts? Here’s 3 easy ways to get started with:

1. Lights, Camera, Engagement

One of the top ways to tell interesting stories is with video. I recently attended Social Media Marketing World in San Diego, and this was probably the biggest takeaway: you need to be focusing on video if you want to increase your social media engagement.

I know some people hate being in front of a camera, but there are a few ways to make it easier.

For example, if you’re a life coach, you could create short videos answering common questions your clients face such as Am I in the right career? How can I be happier in my relationship?

It feels much more comfortable and natural to speak about what you know, and you might find yourself actually enjoying it.

You could sit in your office, outside with a cup of coffee…whatever puts you at ease and creates a nice aesthetic for people to look at.

If you’re still shaking your head, how about creating videos that feature other experts (who aren’t competitors) or using imagery and text to tell a short story? A life coach could share graphics with inspirational quotes set to music or shoot a beautiful sunrise and ask followers: What are you grateful for today?

Whether you’re using Facebook Live or creating 15-second clips to share on Instagram, use the platforms your target audience does and start shooting!

2. Lose the Links on Facebook

It’s now common knowledge that Facebook limits the reach of your post if you include a link. When you share a post without a link, your engagement is much higher. We’ve seen his happen and have changed our Facebook marketing ways accordingly.

It’s not just Facebook who doesn’t want to see a bunch of links—it’s your audience. People like to engage with a brand and have authentic conversations, not just be fed a steady stream of links to relevant content.

You can limit your links by creating videos with calls to action, focusing more on problems and solutions your product and services offer, and asking your followers questions they’ll want to answer.

3. Add More Humanness

I kept hearing the word “humanness” at the conference. It relates to the simple idea of creating a more authentic story by being yourself to connect with your audience.

Warby Parker is an affordable eyeglasses company that focused their brand positioning around humanness. They never marketed to their audience by saying something like “We sell cheap eyeglasses for the whole family!”

Instead, check out the story they used across all of their channels:

“Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don’t recommend this.) The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?”

One of the interesting video stories Warby Parker shares online.

Remember, telling a story is not intended to be a sales tool! Your end goal is of course to grow leads and sales, but your intent should be building strong relationships with your customers and online community. If you do that well, the rest will follow.

Don’t have a way with words, or the time to juggle all of your tasks, let alone focus on growing followers and engagement?

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There is a certain credit card company that is famous for the
slogan "We’re Everywhere You Want To Be!"

That is a darn good slogan for Power Linkers, because it hits
the nail on the head. When you are marketing anything, of
course your best bet is to reach every possible customer for
your product with your message, right?

But if you are not a big multi-national corporation with
millions of dollars to spend on flashy advertising, what are you
going to do?

Well, the internet is where the little guys have had equal
footing with the big corporations from the beginning. Remember
the big tech company crash when thousands of over-financed
upstart internet companies went the way of the dodo? Who could
forget that, right?

Those guys thought they could dominate on OUR turf if they threw
money at the problem like they do in the offline world of
television, radio, magazines, and newspapers. And the
experiment failed miserably. Only a few companies got through
that fiasco, but not without some deep scars.

All the while, people like me were watching and learning. And I
realized then and there that the battle for monster profits on
the web was going to be waged guerilla fashion.

Low budget, no budget, the less money and more creativity
involved, the better! And that is how Power Linking was born.
And that’s why Power Linkers are "..everywhere you want to be."

If you put the science of linking to use in a massive, systematic
way, by studying your potential customers’ habits and using this
knowledge to be "everywhere they surf," you cannot help but blow
your competition out of the water.

There are billions of web pages on the net. There are fewer
super-high traffic places on the net, but still a pretty
mind-boggling amount. How many of them are you on?

How many sites with over 1 million visitors a month link to your
website? Did you even think that was possible until I asked the
question?

How well do you know your customers and their surfing habits?
If you sell horse blankets and many of your potential customers
surf the LED driver power adapter1 horse lovers site online, what can you do to get
exposure for # your site there?

And if you say "Spend money on advertising" I am going to ask
you to re-read what you just read above!

Get it out of your head completely, right now and for good, that
you have to have money to make money. That you have to make a
huge investment in hard cash to get the exposure your site needs.
That point could not have been made clearer by the tech crash!

And when you don’t have money to lose on the mistakes already
laid out before you on a silver platter, it is a cardinal sin to
spend a DIME on advertising!

Power Linkers show up everywhere our customers go. At least,
that is the goal. On your way to showing up absolutely
everywhere your potential market will see you, you will become a
millionaire. That’s a flat fact. So I doubt many people get to
test the theory to it’s absolute end.

There’s too much world travel, deep sea fishing, and shopping
for 2nd and 3rd homes for millionaires to be bothered with
wondering whether they got themselves into every corner of the
web that their market surfs!

Do YOU Have What it Takes to Make it Online?

I have a test for you to complete. If you saw "Spy Games" with
Robert Redford and Brad Pitt, you will remember that Redford was
training Pitt to be a spy, and a darn good one at that. In one
scene during Pitt’s traning, Redford and Pitt are standing
outside a big apartment building.

Redford turns to Pitt and says "You know anyone in that
building?" Pit says "No." "In five minutes, I want to see you
standing on the outside balcony of one of the top floor
apartments," Redford told him.

Pitt was clearly taken aback. You see, Redford was teaching
Pitt to befriend people almost instantly, gain trust, and go
places and do things no one else would dream of doing to be the
best spy he could possibly be.

His life depended on it. The scene cuts away, but we are left
with the feeling Pitt had no trouble with this task because the
next scene was of Pitt as a full-blown professional spy!

I want you to pretend rght now that your life depends on getting
a very highly prized link from one of the biggest sites in your
niche. Either through an article, a plain reciprocal link, or
other means, WITHOUT spending a dime on it. And I want you to
do it in 24 hours.

Taking what you know right now, and realizing that now your life
depends on how good a marketer you can be, come up with a plan
that requires you to "befriend" a webmaster, CEO, whoever the
person in charge of your "target" site is. And I want to see
you standing on THEIR "balcony" waving to me (with your link) in
24 hours.

Think you can do it? Seems almost trivial when put in the
perspective that if your life depended on it, and you HAD to
find a way to get onto a site with some sort of free publicity,
that you could certainly find a way. I mean, in the big
perspective, this certainly is not an impossible task by any
stretch whatsoever.

I want to see what you are made of. How bad do you want the
prize? Because after you complete this task, the Power Linking
world is going to open before you and you will start to see
internet marketing in a whole new way, from that day forward.

If you do this and succeed, you are on your way to becoming a
pro, and a very rich person indeed.

You now have 23 hours and 56 minutes to complete your task.

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